Content is king.
Combining an analytical mindset with an eye for the novel, I’ve sought to engineer marketing programs that are equal parts engaging and strategic. These are examples of some of my favorite executed digital marketing activations and campaigns.
My work.
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Inspire.
Content can inform. Working with Boston Children’s Hospital, I led a team of content creators to build an online public health resource library for its “fit kit” — a comprehensive program to combat childhood obesity, funded by the New Balance Foundation.
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Innovate.
Content can improve lives. Working with Southeast Health, a not-for-profit system of community hospitals and providers, I teamed with our IT developers to deliver an online scheduling platform to allow patients the ease and convenience of making their next appointment online, while leading its messaging campaign to drive adoption.
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Imagine.
Content can connect. Working at Franciscan Children’s, the premiere inpatient mental health hospital in New England, my team partnered on an impactful branded media campaign with The Boston Globe to drive awareness of care resources for parents and caregivers with children who struggle with mental illness.
From drawing board to execution.
Identifying a Need: When joining Leader Bank, I found holes in the organization's existing web content, including a lack of pages dedicated to first-time homebuyers, who might be in the market for a mortgage lender.
The Solution: In addition to resources that live on the company's website, I developed a clickbait-style "listicle" blog, catered toward that first-time homebuyer audience, that could be utilized in a paid social campaign.
End Result: Paid social campaign around clickbait article.